Using the two quotations presented on the next page as an initial focus point, comprehensively answer each of these questions:
1. Amazon began as an on-line book retailer. How has it grown to be known as the “everything store”?
2. What aspects of Amazon’s operations management are based on the increased globalisation of world trade?
3. Amazon’s marketplace focuses on smaller sellers and manufacturers by linking them with a huge customer base and fulfillment program. Can e-commerce ever truly replace the in-person shopping experience?
4. What are (or could be) the real long-term implications of the increased presence of Amazon to the Australian Retail Industry?
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